The travel and tourism industry generates new revenue and tax dollars that create jobs, opportunity and vitality for the residents and communities across the 15-county, three-state Cincinnati region. Tourism often is the front door to attract talent, business and economic development.

Growth in tourism has been one of the brightest spots in our regional economy, outpacing national growth averages. This expansion continues to renew our destination as more developers and businesses recognize the opportunity to build on the sustained success and momentum.

Quantifying our industry’s impact and momentum is an important exercise, reinforcing the power of growth and development efforts happening across the region. To that end, the Cincinnati USA Convention & Visitors Bureau, meetNKY and the Cincinnati USA Regional Tourism Network (RTN) collaborated to commission a comprehensive Economic Impact Study to measure the influence of travel and tourism on the region – in terms of total output, employment, and income, state and local tax revenues generated.
The study revealed positive findings from 2016, a region on the rise, and a travel and tourism industry worth investing in, cultivating and celebrating to help the Cincinnati region stay on the upward trajectory.


Key findings by the numbers:

  • Visitors spent $5 billion in the region, driven by spending on food and beverage, retail and lodging.
  • The Cincinnati region hosted 26.1 million visitors in 2016.
  • More than 77,000 jobs are sustained by the travel and tourism industry in the region.
  • Tourism generates $1.1 billion in tax revenue, including state and local taxes, offsetting the regional household burden by $630 yearly.
  • The Cincinnati region’s growth in visitor volume, room demand, revenue and hospitality employment in 2016 outpaced the growth of the United States in these measures.

Download the full report.

Source: Tourism Economics and Longwoods International


For more information please contact:
Linda Antus

Linda Antus

CTA, President & CEO